Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business Information

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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe's Airbus overtook America's Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Annotation:
In this exciting and in-depth account of the rivalry between two giants in the aircraft industry, John Newhouse explains how the industry works through an account of how Boeing and Airbus put their best efforts forward to win the contract for the next generation of airplanes. Newhouse explains the high stakes involved, the relationships between governments and private industry, and how winning or losing one big deal can ripple through a company, an industry, and an economy.

Praise

"There is no better commentator on this sporting struggle than John Newhouse....An American who has studied and written extensively about Europe and advised the Clinton administration on it, he knows both sides of the Atlantic well enough to have a wry, disinterested attachment." 01/13/2007