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Planet Google
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Planet Google
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| | | From the author of one of the most successful books about web 1.0 comes this expos about Googleand the companys audacious strategy to become the totally dominant controller of all the worlds information.
| Praise| "PLANET GOOGLE--deftly paced and sharply argued--is being marketed, somewhat misleadingly, as an 'insider's account' of the Google compound in Mountain View. Stross did get unprecedented access, but he rarely traffics in the kind of boardroom drama common to so much business journalism. The brunt of the book is analytical: Is Google's 'preeminent' stewardship problematic? And can the company continue to diversify without losing consumer trust?" - Matthew Shaer 01/26/2009 |
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