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The Pixar Touch: The Making of a Company
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The Pixar Touch: The Making of a Company
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| | | The roller-coaster rags-to-riches story behind the phenomenal success of Pixar Animation Studios, and the first in-depth look at the company that forever changed the film industry and the "fraternity of geeks" who shaped it.
Annotation:
In THE PIXAR TOUCH; THE MAKING OF A COMPANY, David A. Price, who has been a reporter for Investor's Business Daily, tracks the team that pioneered computer graphics and brought about a revolution in animation techniques. Key to the story is the curiosity and programming chops of Ed Catmull, who was in charge of the computer graphics lab at the New York Institute of Technology, an environment where he and his colleagues could pursue their dream of computerizing the labor-intensive process of motion picture animation. Yes, it's a true Hollywood story. George Lucas, of STAR WARS fame, hired Catmull and his NYIT team, but, at the time, Lucasfilm was short on computer power. Then the big break. Paramount hired the firm to do a short film, for which the team pulls out all the stops. Bought by Steve Jobs when he was on hiatus from Apple, then later by Disney, Pixar achieves success and, Hollywood-style, prevails despite the wrangling of outsize egos.
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